A single message rarely gets a response. The magic happens in the follow-up sequence. This guide shows you how to build sequences that convert.
The Perfect Sequence Length
Research shows that most responses come after 3-5 touchpoints. Our recommended sequence:
- Connection request with brief intro
- First message: Value-focused introduction
- Follow-up 1 (3-4 days): Share relevant content
- Follow-up 2 (4-5 days): Ask a question
- Follow-up 3 (5-7 days): Break-up message
Writing Each Message
Each message should have a single purpose and feel like a natural continuation. Don't repeat yourself - each touchpoint should add new value.
The Break-Up Message
Your final message should acknowledge they're busy and leave the door open. This "break-up" message often gets the highest response rate because it removes pressure.
A/B Testing Your Sequences
Use LeadContacter's A/B testing to try different message variations. Test one element at a time (subject line, opening line, CTA) to identify what works best.