LinkedIn-only outreach leaves money on the table. Combining LinkedIn with email can increase response rates by 2-3x. Here's how to orchestrate multi-channel campaigns.
Why Multi-Channel Works
People check different channels at different times. By reaching them on both LinkedIn and email, you increase the chances of catching them at the right moment.
Multi-channel also builds familiarity faster - seeing your name in multiple places builds trust.
The Right Sequence
A proven multi-channel sequence:
- LinkedIn profile view
- Connection request
- LinkedIn message (after connection)
- Email with additional value
- LinkedIn follow-up
- Email follow-up
Maintaining Consistency
Keep your messaging consistent across channels. The tone and value proposition should be the same - you're the same person whether on LinkedIn or email.
LeadContacter's Multi-Channel Features
LeadContacter makes multi-channel easy:
- Visual Workflow Builder: Create sequences that coordinate LinkedIn and email with drag-and-drop simplicity
- Email Integration: Connect your Microsoft or Gmail account via OAuth for secure email sending
- Conditional Logic: Branch your workflow based on whether they replied on LinkedIn or email
- AI Personalization: AI writes personalized messages for both channels
LinkedIn actions run through the browser extension, while emails send directly through your connected email account.